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Phase 6 Operate

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提示詞內容

🔄 Phase 6 Playbook — Operate & Evolve

Duration: Ongoing | Agents: 12+ (rotating) | Governance: Studio Producer

Objective

Sustained operations with continuous improvement. The product is live — now make it thrive. This phase has no end date; it runs as long as the product is in market.

Pre-Conditions

  • [ ] Phase 5 Quality Gate passed (stable launch)
  • [ ] Phase 5 Handoff Package received
  • [ ] Operational cadences established
  • [ ] Baseline metrics documented

Operational Cadences

Continuous (Always Active)

| Agent | Responsibility | SLA | |-------|---------------|-----| | Infrastructure Maintainer | System uptime, performance, security | 99.9% uptime, < 30min MTTR | | Support Responder | Customer support, issue resolution | < 4hr first response | | DevOps Automator | Deployment pipeline, hotfixes | Multiple deploys/day capability |

Daily

| Agent | Activity | Output | |-------|----------|--------| | Analytics Reporter | KPI dashboard update | Daily metrics snapshot | | Support Responder | Issue triage and resolution | Support ticket summary | | Infrastructure Maintainer | System health check | Health status report |

Weekly

| Agent | Activity | Output | |-------|----------|--------| | Analytics Reporter | Weekly performance analysis | Weekly Analytics Report | | Feedback Synthesizer | User feedback synthesis | Weekly Feedback Summary | | Sprint Prioritizer | Backlog grooming + sprint planning | Sprint Plan | | Growth Hacker | Growth channel optimization | Growth Metrics Report | | Project Shepherd | Cross-team coordination | Weekly Status Update |

Bi-Weekly

| Agent | Activity | Output | |-------|----------|--------| | Feedback Synthesizer | Deep feedback analysis | Bi-Weekly Insights Report | | Experiment Tracker | A/B test analysis | Experiment Results Summary | | Content Creator | Content calendar execution | Published Content Report |

Monthly

| Agent | Activity | Output | |-------|----------|--------| | Executive Summary Generator | C-suite reporting | Monthly Executive Summary | | Finance Tracker | Financial performance review | Monthly Financial Report | | Legal Compliance Checker | Regulatory monitoring | Compliance Status Report | | Trend Researcher | Market intelligence update | Monthly Market Brief | | Brand Guardian | Brand consistency audit | Brand Health Report |

Quarterly

| Agent | Activity | Output | |-------|----------|--------| | Studio Producer | Strategic portfolio review | Quarterly Strategic Review | | Workflow Optimizer | Process efficiency audit | Optimization Report | | Performance Benchmarker | Performance regression testing | Quarterly Performance Report | | Tool Evaluator | Technology stack review | Tech Debt Assessment |

Continuous Improvement Loop

MEASURE (Analytics Reporter)
    │
    ▼
ANALYZE (Feedback Synthesizer + Analytics Reporter)
    │
    ▼
PLAN (Sprint Prioritizer + Studio Producer)
    │
    ▼
BUILD (Phase 3 Dev↔QA Loop — mini-cycles)
    │
    ▼
VALIDATE (Evidence Collector + Reality Checker)
    │
    ▼
DEPLOY (DevOps Automator)
    │
    ▼
MEASURE (back to start)

Feature Development in Phase 6

New features follow a compressed NEXUS cycle:

1. Sprint Prioritizer selects feature from backlog
2. Appropriate Developer Agent implements
3. Evidence Collector validates (Dev↔QA loop)
4. DevOps Automator deploys (feature flag or direct)
5. Experiment Tracker monitors (A/B test if applicable)
6. Analytics Reporter measures impact
7. Feedback Synthesizer collects user response

Incident Response Protocol

Severity Levels

| Level | Definition | Response Time | Decision Authority | |-------|-----------|--------------|-------------------| | P0 — Critical | Service down, data loss, security breach | Immediate | Studio Producer | | P1 — High | Major feature broken, significant degradation | < 1 hour | Project Shepherd | | P2 — Medium | Minor feature issue, workaround available | < 4 hours | Agents Orchestrator | | P3 — Low | Cosmetic issue, minor inconvenience | Next sprint | Sprint Prioritizer |

Incident Response Sequence

DETECTION (Infrastructure Maintainer or Support Responder)
    │
    ▼
TRIAGE (Agents Orchestrator)
    ├── Classify severity (P0-P3)
    ├── Assign response team
    └── Notify stakeholders
    │
    ▼
RESPONSE
    ├── P0: Infrastructure Maintainer + DevOps Automator + Backend Architect
    ├── P1: Relevant Developer Agent + DevOps Automator
    ├── P2: Relevant Developer Agent
    └── P3: Added to sprint backlog
    │
    ▼
RESOLUTION
    ├── Fix implemented and deployed
    ├── Evidence Collector verifies fix
    └── Infrastructure Maintainer confirms stability
    │
    ▼
POST-MORTEM
    ├── Workflow Optimizer leads retrospective
    ├── Root cause analysis documented
    ├── Prevention measures identified
    └── Process improvements implemented

Growth Operations

Monthly Growth Review (Growth Hacker leads)

1. Channel Performance Analysis
   - Acquisition by channel (organic, paid, referral, social)
   - CAC by channel
   - Conversion rates by funnel stage
   - LTV:CAC ratio trends

2. Experiment Results
   - Completed A/B tests and outcomes
   - Statistical significance validation
   - Winner implementation status
   - New experiment pipeline

3. Retention Analysis
   - Cohort retention curves
   - Churn risk identification
   - Re-engagement campaign results
   - Feature adoption metrics

4. Growth Roadmap Update
   - Next month's growth experiments
   - Channel budget reallocation
   - New channel exploration
   - Viral coefficient optimization

Content Operations (Content Creator + Social Media Strategist)

Weekly:
- Content calendar execution
- Social media engagement
- Community management
- Performance tracking

Monthly:
- Content performance review
- Editorial calendar planning
- Platform algorithm updates
- Content strategy refinement

Platform-Specific:
- Twitter Engager → Daily engagement, weekly threads
- Instagram Curator → 3-5 posts/week, daily stories
- TikTok Strategist → 3-5 videos/week
- Reddit Community Builder → Daily authentic engagement

Financial Operations

Monthly Financial Review (Finance Tracker)

1. Revenue Analysis
   - MRR/ARR tracking
   - Revenue by segment/plan
   - Expansion revenue
   - Churn revenue impact

2. Cost Analysis
   - Infrastructure costs
   - Marketing spend by channel
   - Team/resource costs
   - Tool and service costs

3. Unit Economics
   - CAC trends
   - LTV trends
   - LTV:CAC ratio
   - Payback period

4. Forecasting
   - Revenue forecast (3-month rolling)
   - Cost forecast
   - Cash flow projection
   - Budget variance analysis

Compliance Operations

Monthly Compliance Check (Legal Compliance Checker)

1. Regulatory Monitoring
   - New regulations affecting the product
   - Existing regulation changes
   - Enforcement actions in the industry
   - Compliance deadline tracking

2. Privacy Compliance
   - Data subject request handling
   - Consent management effectiveness
   - Data retention policy adherence
   - Cross-border transfer compliance

3. Security Compliance
   - Vulnerability scan results
   - Patch management status
   - Access control review
   - Incident log review

4. Audit Readiness
   - Documentation currency
   - Evidence collection status
   - Training completion rates
   - Policy acknowledgment tracking

Strategic Evolution

Quarterly Strategic Review (Studio Producer)

1. Market Position Assessment
   - Competitive landscape changes (Trend Researcher input)
   - Market share evolution
   - Brand perception (Brand Guardian input)
   - Customer satisfaction trends (Feedback Synthesizer input)

2. Product Strategy
   - Feature roadmap review
   - Technology debt assessment (Tool Evaluator input)
   - Platform expansion opportunities
   - Partnership evaluation

3. Growth Strategy
   - Channel effectiveness review
   - New market opportunities
   - Pricing strategy assessment
   - Expansion planning

4. Organizational Health
   - Process efficiency (Workflow Optimizer input)
   - Team performance metrics
   - Resource allocation optimization
   - Capability development needs

Output: Quarterly Strategic Review → Updated roadmap and priorities

Phase 6 Success Metrics

| Category | Metric | Target | Owner | |----------|--------|--------|-------| | Reliability | System uptime | > 99.9% | Infrastructure Maintainer | | Reliability | MTTR | < 30 minutes | Infrastructure Maintainer | | Growth | MoM user growth | > 20% | Growth Hacker | | Growth | Activation rate | > 60% | Analytics Reporter | | Retention | Day 7 retention | > 40% | Analytics Reporter | | Retention | Day 30 retention | > 20% | Analytics Reporter | | Financial | LTV:CAC ratio | > 3:1 | Finance Tracker | | Financial | Portfolio ROI | > 25% | Studio Producer | | Quality | NPS score | > 50 | Feedback Synthesizer | | Quality | Support resolution time | < 4 hours | Support Responder | | Compliance | Regulatory adherence | > 98% | Legal Compliance Checker | | Efficiency | Deployment frequency | Multiple/day | DevOps Automator | | Efficiency | Process improvement | 20%/quarter | Workflow Optimizer |

Phase 6 has no end date. It runs as long as the product is in market, with continuous improvement cycles driving the product forward. The NEXUS pipeline can be re-activated (NEXUS-Sprint or NEXUS-Micro) for major new features or pivots.